What are external AI credits?

What the agent spends answering visitors and customers. A reply costs credits by the model that wrote it: 1 on Luna, 5 on Terra and 12 on Sol, more for an unusually heavy one. A conversation your own team answers uses none, on any plan, including the free one. Credits reset each month and do not roll over.

What happens when we use more than the plan includes?

A visitor is never cut off mid-conversation because a counter ran out. On a paid plan, usage past the allowance draws on prepaid credit you top up in Settings → Billing: packs of $10, $25, $100, never expiring. It is never an open-ended bill, and nothing extra is charged unless you buy credit. Allowances start again when your plan renews.

How does Free pay for its AI?

It runs on your own provider key — OpenAI, Anthropic, Google or Groq — connected in Settings → AI, so the AI on Free is billed by your provider, not by us. Human conversations are unlimited on Free, as on every plan.

Which channels are included?

The website widget, on every plan, with voice conversations in the browser from Starter, counted in voice minutes.

Are we charged per lead or per meeting booked?

No. Qualification, scoring, booking and handover are features of the plan. Charging per outcome would mean the product earns more the more work it makes for you, which is the wrong incentive to build on.

Can we change plan or stop?

Yes, at any time. A change takes effect as soon as the payment is confirmed: the new plan's allowances replace the old ones for the rest of the period, what you have already used still counts, and the charge is prorated. If you cancel, your data stays yours: export is included from Starter.

Pricing

Every allowance, written down.

Conversations your team answers are unlimited on every plan, including the free one. Every AI capability has a monthly allowance you can read before you pay.

Start free Compare every plan

Free forever

Free

Put an agent on one website and see what it does.

$0/ month

On your own AI key. No card needed.

Start free

Websites: 1
External AI credits: Your own AI key
File storage: 100 MB
Team users: 1
Customer profiles: 1,000
AI agents: 1

Includes

AI answers
Website crawling
Website chat
Shared inbox
Handoff to a person
Customers and companies
Roles
Website widget

and 9 more in the comparison

One site, one person, your own AI key, and no card.

Small teams

Starter

For a small team answering real volume.

$23~~$29~~/ month

$276 billed yearly

Start with Starter

Websites: 2
External AI credits: 3,500
File storage: 2 GB
Team users: 3
AI voice minutes: 90 min
Customer profiles: 10,000
AI agents: 1

Everything in Free, plus

Documents
Agent copilot
Voice conversations
Qualification playbooks
Meeting booking
Google and Microsoft calendars
Leads and pipeline
Workflows

and 18 more in the comparison

A second website and room to grow into.

Growth

More AI, more people, lead scoring and insights.

$79~~$99~~/ month

$948 billed yearly

Choose Growth

Websites: 10
External AI credits: 11,500
File storage: 10 GB
Team users: 10
AI voice minutes: 250 min
Customer profiles: 100,000
AI agents: 5

Everything in Starter, plus

Lead scoring
Knowledge gaps
Insights
Ticket workspace
Reply-time targets
Intent and journey stage
Priority support
Experience results

and 2 more in the comparison

Teams whose agent is answering every day.

Save 20%

Pro

The most AI included, with the API, webhooks and traces.

$160~~$200~~/ month

$1,920 billed yearly

Choose Pro

Websites: Unlimited
External AI credits: 30,500
File storage: 30 GB
Team users: 25
AI voice minutes: 500 min
Customer profiles: 500,000
AI agents: Unlimited

Everything in Growth, plus

Public API
Webhooks
Traces
Custom roles

Multi-site operations that run on this daily.

Enterprise

Your own model key, your own allowances, your own terms.

Procurement, compliance, and volume that needs a conversation.

Bring your own model key
AI allowances set to your volume
A price agreed with you

Talk to sales

Compare every plan

Every feature that is live today, grouped the way you would look for it.

Free$0Start freeStarter$23 / monthChooseGrowthPopular$79 / monthChoosePro$160 / monthChooseEnterpriseCustomTalk to us

AI answersGrounded replies from your own content, with the evidence attached.

Agent copilotDrafts, objections and next actions offered to the teammate answering.

Agent policyWhat it may say, what it must escalate, and the fallback when unsure.

Bring your own model keyRun on your own provider account and your own contract. How Free runs its AI.

Website crawlingPoint it at your site and it learns the pages you choose.

DocumentsPDFs and files parsed into answers the agent can cite.

Knowledge gapsThe questions it could not answer, ranked by how often they are asked.

WorkflowsWhen this happens, do that: assign, tag, prioritise, escalate.

Run historyEvery run, every step, and where one stopped.

Going past an allowance never cuts a visitor off mid-conversation. On paid plans, extra usage draws on prepaid credit ($10, $25, $100 packs that never expire), never an open-ended bill. Free runs its AI on your own provider key. Nothing is charged per lead or per meeting.

What is counted

Everything with a number on it.

5 things carry a number and everything else is simply included. Nothing stops without warning, and nothing is marked up.

What is counted on each plan, and what happens past it
Counted	Free	Starter	Growth	Pro	Enterprise	Past the allowance
External AI creditsCredits the agent spends answering your visitors and customers, included each month (1 on Luna, 5 on Terra, 12 on Sol per reply). They reset monthly and do not roll over. Free runs on your own AI key.	Your own AI key	3,500	11,500	30,500	Custom	Keeps workingNever cut off mid-conversation. Extra usage is prepaid credit, never an open-ended bill.
File storageUploads, recordings and attachments kept in the workspace.	100 MB	2 GB	10 GB	30 GB	Custom	Change planThe next plan up includes more.
Team usersEveryone who signs in to the workspace, whatever their role.	1	3	10	25	Custom	Change planThe next plan up includes more.
AI voice minutesMinutes the agent spends speaking and listening each month.	–	90 min	250 min	500 min	Custom	Resets each monthThe allowance starts again when your plan renews. Extra is prepaid credit, never an open-ended bill.
Transcription minutesMeeting recordings turned into text and notes each month.	Your own AI key	100 min	300 min	1,000 min	Custom	Resets each monthThe allowance starts again when your plan renews. Extra is prepaid credit, never an open-ended bill.

The numbers

What is a missed enquiry worth?

Use your own numbers. The sum is shown in full, and it is an estimate, not a promise.

Today: about 200 enquiries a month, of which about 50 go unanswered or unfinished.

Cautious

10% of missed enquiries answered and kept

$9,000

a year · $750 a month

Kept a month: 5
Customers a month: 0.5

Moderate

25% of missed enquiries answered and kept

$22,500

a year · $1,875 a month

Kept a month: 12.5
Customers a month: 1.3

Ambitious

40% of missed enquiries answered and kept

$36,000

a year · $3,000 a month

Kept a month: 20
Customers a month: 2

The sum: visitors × enquiry rate × share missed × share kept × your close rate × customer value.

Where kept enquiries come from in Specular:

An answer at any hour, from your own pages and documents.
Qualification while it helps, so the lead arrives complete.
A meeting booked in the conversation, on your real calendar.
A person brought in, already briefed, when it matters.

Illustrative arithmetic on the numbers you enter. It is not a forecast or a guarantee, and it does not describe any customer's results: what you keep depends on your traffic, your offer and your team.

Start free Ask Ray about it

Questions

The questions a price list raises.

Answered in the order they are asked.

Still wondering about something?

Ask Ray. It answers from this site, and says so when it does not know.